
Case Studies
Selected examples of how Carthena Advisory has helped clients solve complex challenges, unlock value, and achieve measurable outcomes.

Navigating Transformation - Change Management for a Leading Financial Services Provider
Carthena Advisory partnered with a leading financial services provider to design and deliver a structured change management programme in support of a major business transformation. The engagement covered change awareness, communication strategy, resistance management, and leadership alignment.

Institutionalising Core Values for a Leading HR Technology Platform
Developed and institutionalised a foundational value proposition for a fast-growing African HR technology platform, using the Golden Circle methodology to move the brand from feature-led messaging to purpose-driven positioning ahead of continental expansion.

Strategic Market Research of the Cocoa Industry Value Chain
Comprehensive strategic market research and entry strategy for Nigeria's cocoa value chain, enabling a leading construction conglomerate to evaluate and plan diversification into agribusiness with a risk-calibrated, phased implementation roadmap.

From Lagos to Los Angeles: Building Nigeria's First Structured Fashion Export Network
Carthena Advisory designed the go-to-market strategy, commercial framework, and supplier network that brought 81 Nigerian fashion designers into the North American market for the first time.