Our Work
Case Studies
Selected examples of how Carthena Advisory has helped clients solve complex challenges, unlock value, and achieve measurable outcomes.
Technology & SaaSA Leading African HR Technology Company
Institutionalising Core Values for a Leading HR Technology Platform
Developed and institutionalised a foundational value proposition for a fast-growing African HR technology platform, using the Golden Circle methodology to move the brand from feature-led messaging to purpose-driven positioning ahead of continental expansion.
3 Phases
Structured Discovery Programme
28-Point
Brand Governance Framework
Pan-African
Expansion Positioning
Agribusiness & CommoditiesA Major Player in Nigeria's Construction & Infrastructure Sector
Strategic Market Research of the Cocoa Industry Value Chain
Comprehensive strategic market research and entry strategy for Nigeria's cocoa value chain, enabling a leading construction conglomerate to evaluate and plan diversification into agribusiness with a risk-calibrated, phased implementation roadmap.
$1.01B
Market Size Projected by 2027
5.7%
Cocoa Market CAGR
4 States
Primary Research Coverage