MANAGEMENT DEVELOPMENT TRAINING PROGRAMMES

CRM: An Introduction to Customer Relationship Management

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Training Outline

As with many significant undertakings, undergoing a Customer Relationship Management (CRM) review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one-day workshop sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

Learning Objectives

  • Develop an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Develop an understanding of how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM.

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