Business Planning & Feasibility Studies

Strategic Business Planning

At Carthena Advisory, we approach business planning as a rigorous, evidence-based discipline. Our methodology integrates market intelligence, competitive landscape analysis, financial modelling, and operational feasibility assessment to provide clients with a comprehensive view of opportunity viability. Whether you are launching a new venture, expanding into adjacent markets, or restructuring an existing operation, our planning frameworks are designed to stress-test assumptions and quantify risk before capital is committed.

Our feasibility studies go beyond surface-level market sizing. We examine demand dynamics, supply-side constraints, regulatory environments, and competitive positioning to build robust commercial models. Each engagement produces a bankable business plan that withstands scrutiny from investors, lenders, and board-level decision-makers. Our output is not a theoretical document; it is an actionable roadmap grounded in data and calibrated to the realities of operating in Nigeria and across West Africa.

Our Approach

We deploy cross-functional teams with deep sector expertise in financial services, energy, FMCG, agriculture, technology, and public sector institutions. Every engagement begins with a diagnostic phase that maps the current state, identifies gaps, and defines the strategic questions that must be answered. From there, we build scenario-based financial models, conduct primary and secondary research, and deliver recommendations with clear implementation timelines and accountability frameworks.

Clients engage Carthena Advisory because we bring the analytical rigour of a global consulting firm combined with the contextual understanding of local market dynamics. Our business plans have supported capital raises ranging from seed-stage funding to multi-billion naira institutional financing, and our feasibility assessments have informed investment decisions across twelve sectors and five countries.